Architectural Photography |
| With all of today's technological advances in digital photography, the photographer's eye remains the most important tool for achieving exceptional results. Expensive cameras, equipment and technological gadgets serve as no substitute for the photographer's talent for seeing the elements that make a picture beautiful or compelling. A great photo transports the viewer to the setting, the room or landscape. Nowhere is this requirement more important than in architectural photography. Towards that end, John Valenti continues to consider the artistic use of light as the critical element for making an architectural structure or space as appealing as possible. In his hands, showing your property in the best light serves not only as a metaphor but an actuality. Careful and thoughtful planning in a architectural photography assignment is as important as the shoot itself. Every photo assignment requires special attention, including taking into consideration the objectives of the shoot. Those may involve the property's brand, the special feel that must be conveyed, elements that must be highlighted, the final form or use of the photographs and much more. In addition, the human touch, whether people are shown or not, must also be present to make a venue truly inviting. The ultimate goal in effective architectural photography is to provide the viewer with a unique visual experience. Whether employing still or virtual tour images, John Valenti continually strives to bring structures, spaces and textures to life and remains dedicated to that aim. © 2022 John Valenti - All Rights Reserved  |